About Laura

I’ve spent my career at the intersection of people, business, technology, and culture — not studying them from a distance, but working inside them as they evolve. What’s always motivated me is helping organizations understand who they truly are, why that matters now, and how to stand confidently in that truth as the world around them changes.

My work has spanned brand strategy, experience design, innovation, and emerging technology, across industries and moments of significant change. Through years in the trenches and on industry stages — as a practitioner, author, advisor, and collaborator — I’ve developed a deep ability to recognize patterns, surface what’s essential, and help teams translate insight into action.

I’m especially drawn to moments where familiar approaches no longer quite fit — when clarity, judgment, and human understanding matter more than speed or scale. That’s where I do my best work: helping organizations uncover their core DNA, align around a clear direction, and build experiences that feel meaningful, credible, and true to who they are.

To learn more about my background or follow my industry activities, please see my LinkedIn profile..